SMM and SEO: bridging the gap?

The world of search is a complicated and rapidly changing place. It is impossible to settle into a groove if you wish to be successful in a sustainable fashion. As soon as a strategy is working well, the launch of new technology means that the strategy has to be adapted. If a tactic is proving very successful, chances are that the search engines will eventually consider it too manipulative and categorise it as unethical. This means that flexibility is absolutely pivotal in this area. Failure to adapt with sufficient alacrity leads to a site being outperformed by its rivals.

At Searchengineoptimisation.com we are conscious of the need to research and monitor developments in the exciting and dynamic sphere of search. Our tailored social media campaigns pay heed to the unique characteristics of the sites we drive forward, while we always respect the need to change tack in the light of alterations in the external environment.

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Don’t change your ‘.com’ for local search

One of the first things most SEO experts recommend doing when their clients want to target local search with their search engine optimisation is to buy a local domain. It’s a very easy way to declare your locality. Changing from a generic to a local domain, however, can mean you have to build up your site history from scratch – not an attractive option.

Never fear. There are ways to build your locality without having to dump your ‘.com’ domain. Some of these are more complicated than others, and you can discuss this with our team at www.seoconsult.co.uk

Why a ‘.com’ puts locality into question (more…)

SharePoint 2010 Multi-lingual User Interface

Multi-lingual User Interface—the name says it all! Isn’t it? Yes, SharePoint Server 2010 has introduced the Multi-lingual User Interface (MUI), which is available with every type of site—even the SharePoint Server Central Administration site. The Multi-lingual User Interface should not be considered as a translating tool, instead it is tool that allows users to select a display language for a site and then display the Site title and description, SharePoint out-of-the-box menus and actions, Out-of-the-box columns, Custom columns (list or site), Navigation bar links, and Managed Metadata services in different languages.

In order to use the Multi-lingual User Interface, you should install the language pack on your server. After you install the necessary language packs you will have the option to enable the multilingual user interface on a per site basis using site settings. Once you enable alternate languages, users will see a language picker control in the top right of the page where they can switch the site to the language of their choice. Even SharePoint Foundation 2010 enjoys this feature.

Below given parts of the SharePoint user interface are actually impacted by the Multi-lingual User Interface:
* All the standard SharePoint user interface elements are translated
* Navigation menu’s also support multilingual scenario’s with the MUI – if you switch your language and translate specific menu nodes in your navigation – these changes are language specific
* The headings for list columns
* The managed metadata field type also supports multilingual scenarios.
Note that the English language is used for the following out-of-the-box labels: Site Actions, Browse, Page, Home, Libraries, Lists, Discussions, Recycle Bin, All Site Content.

Take advantage of SharePoint Multi-lingual Interface and other features included in SharePoint family of products including Microsoft SharePoint 2007, SharePoint Server 2010, SharePoint Foundation, and associated free SharePoint templates and web parts.

SharePoint Server 2010 Remote BLOB Storage (RBS)

What is a SharePoint Server 2010 Remote BLOB Storage?
Remote BLOB Storage (RBS) is an add-on feature pack for Microsoft SQL Server 2008. Remote BLOB Storage in SharePoint Server 2010 and SharePoint Foundation 2010 moves the storage of binary large objects (BLOBs) from database servers to commodity storage solutions. If the content databases in Microsoft SharePoint Server 2010 are 4 gigabytes (GB) or larger, consider using Remote BLOB Storage as part of your data storage solution. (more…)

Internet meltdown?

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Is this even possible? According to The Business Roundtable which is an association of CEO�s of established US companies, the threat is �urgent and real.� The breakdown of such critical information infrastructure has a 10 to 20% chance of happening in the next ten years. This can be a result of many incidences. It can be natural such as calamities or even man-made disasters such as malicious codes, code errors, or terrorist attacks.

The group also stated that an Internet meltdown, if it would ever happen, will result in reduced productivity. Profits will fall as well as stock prices. Consumer spending will erode and a liquidity crisis has a big possibility of happening. This was also discussed in �Growing Business Dependence on the Internet � New Risks Require CEO Action� � a Business Roundtable report based on earlier risk analyses done by the World Economic Forum in Geneva.

Source: ComputerWorld